Abyss Interactive is committed to the development of interactive film prototypes and preparing packages for distribution over the world wide web. We believe that the motion picture industry is undergoing a significant restructuring process and the role of both the audience, and the producer, is changing. End users have become an early partner in the development process, not only as consumers but also as re-inventors. Abyss Interactive harnesses the active participation of the audience and places them at the centre of the creative process, as opposed to conventional cinema where the viewer is left at the periphery looking in. We give them an integral role in the development and conclusion of the film. Current trends point towards changes of great magnitude for film and TV, creating threats to those who resist and opportunities to those who embrace the change. Here at Abyss we are committed to engineering interactive film products that embraces this evolution of the motion picture industry.